Personality design

Personas for all marketing are invaluable discipline and tool so that we can understand the need states, problems and opportunities to extend service and engage. But often they can create a complex matrix of options. But if you think of the service personalities our experiences can provide, suddenly personas and their needs can cluster and we can design content that can scale as a service.

Creating the tools of desire

Sometimes we forget why we love what we do as communicators, marketers and digital zealots. The reason I find days that make work play are the days I am deeply immersed in our human condition.