Sometimes we forget why we love what we do as communicators, marketers and digital zealots. The reasons I find days that make work play are the days I am deeply immersed in our human condition. I am playing with the 100 people (maybe more) that live in my head trying to find the truth and the real utility in what and how we are trying to advertise to someone. 

In the end the pull phrase that comes out of this clip from a much longer piece from Bill Bernbach sums up the empathy and understanding we must bring in order to create the tools of desire.