PURPOSE/MISSION/VISION STRATEGY || WORKSHOPS || BRAND DEVELOPMENT || ORGANIZATIONAL DEVELOPMENT || SALES THEMES & EXPERIENCE || VIDEO CONCEPT & PRODUCTION || AI TOOL STRATEGY || WEBSITE DESIGN & ADMIN || CAMPAIGN DESIGN || CREATIVE PRODUCTION

Personality design

Personas for all marketing are invaluable discipline and tool so that we can understand the need states, problems and opportunities to extend service and engage. But often they can create a complex matrix of options. But if you think of the service personalities our experiences can provide, suddenly personas and their needs can cluster and we can design content that can scale as a service.

Mobile: the consumer journey is in their hands

This is demanding a shift in how we strategically and creatively think about the where/what/when of a campaign. Any media experience we create is connected, and our task is to understand that mobile will be central along the journey to any transaction moment. – See more at: GSD&M