Personality design

Personas for all marketing are invaluable discipline and tool so that we can understand the need states, problems and opportunities to extend service and engage. But often they can create a complex matrix of options. But if you think of the service personalities our experiences can provide, suddenly personas and their needs can cluster and we can design content that can scale as a service.

Mobile: the consumer journey is in their hands

This is demanding a shift in how we strategically and creatively think about the where/what/when of a campaign. Any media experience we create is connected, and our task is to understand that mobile will be central along the journey to any transaction moment. – See more at: GSD&M

Creating the tools of desire

Sometimes we forget why we love what we do as communicators, marketers and digital zealots. The reason I find days that make work play are the days I am deeply immersed in our human condition.

A digital unicorn will attempt to blog.

What I have learned is how to survive as a digital unicorn. That mythical beast in some organizations that people look at in wonder. There are a lot of us. And when we gather we have the ability to help organizations transform for the digital age.